Tuesday, 18 November 2014

Wild Scotland Guest Blog - Ewan Miles

Published here - http://www.wildlifewatchscotland.blogspot.co.uk/2014/11/wild-scotland-guest-blog-ewan-miles.html

The Wild Scotland conference in Perth will be held on the 26th November 2014 and this event brings together people working in the wildlife tourism sector to share ideas and learn new ways to enhance their business in a highly dynamic industry. Workshops and guest speakers aim to inspire you to improve your existing business or start-up as a new operator.

At this time of the year a lot of our species like geese, waders and passerines will flock together in large groups as 'strength in numbers' can help decrease the chance of predation for individuals and also increase their chance of finding food source, benefiting the species as a whole. What a great chance for tourism operators to do the same at this time of the year by performing a communal gathering and benefiting themselves and their company through engaging with fellow professionals and working together to survive and to thrive in the sector. Just like all ecosystems rely on the interconnections to make it complete, I think an integral part for tourism operators is engaging with related businesses, attending workshops and corporate events to help evolve your business and it could be the missing link to your set-up. 

Working together for everyone's benefit

Visitor spending in Scotland is around 4 billion pounds annually and 1.4 billion of that is nature-based spending which works out at 40% of all tourism spending in the country. This means that anyone working in the industry has an important role to play in representing the country in a large part of its economy. By attending events like the Wild Scotland Industry Conference it can help you reach these high levels and keep up with the rising standards in the 21st century. 

Sustainable wildlife and adventure tourism can be achieved for the benefit of businesses, wildlife, customers and our natural heritage.
One of the benefits of joining Wild Scotland is to strengthen your marketing and advertising reach through the website, E-Newsletter and social media pages. Business support is also available for members through workshops and an on-line members section on the website. Wild Scotland is increasing its membership tally and on a broader spectrum this represents Scotland's outdoor tourism sector in a positive manner with a large variety of different operators available, showing a sign of a healthy expanding industry.

Below is a list of the guest speakers and workshops which will take place at the annual Wild Scotland Industry Conference on the 26th November 2014. I hope to see you there!

  • Fantastic speaker line-up with an International guest speaker and internationally-recognised British Paralympian and Adventurer, Karen Darke.

  • Chance for industry to input to the national Adventure Tourism research exercise that has been commissioned by  Highlands and Islands Enterprise in partnership with VisitScotland, Scottish Enterprise, the Scottish Tourism Alliance and Scottish Development International.

  • A wide range of workshops including ‘Professionalising the Sector’.  We have included this workshop as Wild Scotland has been commissioned to develop the existing Wilderness Guide Training scheme into a full-blown structured accredited Art of Guiding Programme. As Wild Scotland is at the start of the development process, industry input into the structure and focus of the Programme is invaluable!

  • Leading into the Year of Food and Drink, we will also have a few success stories of businesses which have incorporated Scottish food & drink into their current package and have seen bottom line results of giving visitors a quality food and drink experience.

Book Now: http://www.wild-scotland.org.uk/about-us/wild-scotland-annual-industry-conference-2014/

Join Now: http://www.wild-scotland.org.uk/about-us/join-us/

Ewan Miles

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